It’s now not far off six months since the company Wolff Olins unveiled the logo for which it had received £400,000. It’s supposed to be used to brand the London Olympics in 2012.

This is it:

Yuck. I can’t get over how abysmal that is. I wouldn’t be surprised to find out it’s someone’s idea of a joke.

And the really striking thing is that, when bidding for the Olympics, the London delegation was making use of an exceptionally good logo:

I think it’s wonderfully novel how the ribbon represents the Thames.

Petitions have been set up demanding that the logo be dropped. I even saw an offer made by someone on the BBC’s website. Here it is:

See? That’s about a million times better than the rubbish that we currently have.

There’s a blog Worst Logo Ever that is detailing the events as they unfold.

Tags: London Olympics

This entry was posted on Monday, December 24th, 2007 at 1:06 am and is filed under Rants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.